The type of personal information we collect 

We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics (for example, name and contact details)

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Sign ups
  • Ads
  • Tests

We use the information that you have given us in order to [list how you use the personal information]. 

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are: 

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting

(b) We have a contractual obligation.

(c) We have a legal obligation.

(d) We have a vital interest.

(e) We need it to perform a public task.

(f) We have a legitimate interest.

How we store your personal information 

Your information is securely stored. 

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information. 

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances. 

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances. 

Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at [Insert your organisation’s contact details for data protection queries].

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:            

Information Commissioner’s Office

Wycliffe House

Water Lane




Helpline number: 0303 123 1113

ICO website:

Please see are

EU User Consent Policy

Effective Date: 20/01/2023


At The Athlete Tribe, we value your privacy and are committed to protecting your personal information in accordance with the European Union (EU) General Data Protection Regulation (GDPR) and other applicable data protection laws. This EU User Consent Policy (“Policy”) outlines how we collect, use, disclose, and store your personal data when you visit or use our website, mobile applications, or other services (“Services”). By accessing or using our Services, you acknowledge that you have read and understood this Policy and consent to the collection, use, and disclosure of your personal data as described herein.


  1. Collection of Personal Data: We collect and process your personal data for specified purposes based on your consent, which may include but is not limited to:a. Providing the Services you request and improving our offerings; b. Analyzing and personalizing content to enhance your user experience; c. Communicating with you about our Services, updates, and promotions; d. Processing payments and fulfilling orders; e. Complying with legal obligations and resolving disputes.
  2. Cookies and Tracking Technologies: We may use cookies, web beacons, and similar tracking technologies to collect information about your device and online activity when you use our Services. By continuing to use our Services, you consent to the use of these technologies as described in our Cookie Policy.

Withdrawal of Consent

You have the right to withdraw your consent to the processing of your personal data at any time. However, please note that the withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. To withdraw consent or exercise your rights under the GDPR, please contact us at [contact information]. Please be aware that certain services may no longer be available to you if you withdraw your consent.

Disclosure of Personal Data

We may share your personal data with third parties for the purposes outlined in this Policy, including:

a. Service Providers: We may engage third-party service providers to assist us in delivering our Services, and they may process your personal data on our behalf. b. Legal Requirements: We may disclose your personal data if required to do so by law or in response to a valid legal request. c. Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction, subject to the applicable data protection laws.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Once the retention period expires, we will securely delete or anonymize your personal data.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. Despite our efforts, no security measure is 100% foolproof, and we cannot guarantee the absolute security of your personal data.

Your Rights

As an EU data subject, you have certain rights under the GDPR, including the right to:

a. Access, rectify, or erase your personal data; b. Restrict or object to the processing of your personal data; c. Portability of your personal data; d. Lodge a complaint with the relevant data protection authority.

To exercise your rights or make inquiries about this Policy, please contact us at [contact information].

Changes to this Policy

We may update this Policy from time to time to reflect changes in our practices or legal requirements. We will provide notice of any material updates through our Services or by other means. We encourage you to review this Policy periodically for the latest information on our privacy practices.

By using our Services, you signify your acceptance of this EU User Consent Policy. If you do not agree to this Policy, please do not use our Services.

The Athlete Tribe

[email protected]

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